FAQ




GENERAL

Farming Cards provides automated direct mail marketing services to real estate professionals. We know the real estate industry is moving faster than ever before, so we’ve made the act of sending direct mail as easy as possible. In just 5 minutes, you can mail to hundreds, even thousands, of contacts! After selecting the marketing material you want to use and the contacts you want to mail to, simply sit back and relax while we take care of the rest. We handle all of the printing, addressing, postage, and mailing for you.

We are constantly adding new features and products to help you and your real estate business reach its maximum potential. Not seeing what your business needs? Contact us via chat support, email us at support@farming.cards or call us at 310-493-0970, and we’ll do everything we can to build out our services to fit your needs. After all, we’re built for Realtors by Realtors.

We have printing and mailing services all over the country, ready and able to service a wide variety of orders. They process new orders multiple times a day, keeping your orders on time and organized. Because our printing services have reached this level of scale, we are able to give that back to our customers in an even cheaper cost-per-piece.

We are currently building out our product line to include marketing pieces beyond postcards. At this time, we are not able to send letters or flyers through our website, however you can contact our support team and we can figure out a plan that fits your business’s needs with letters, flyers, brochures, door-hangers, etc. We want to give you access to all the marketing materials your business uses, so we appreciate your patience while we work on these additional products.

Yes! All of your marketing pieces are trackable using our advanced barcoding system. To access this, simply go to the “Sent List” tab inside your user account, or the “Sent Address List” tab inside your user Profile. Still can’t find it? Chat, call (310-493-0970), or email us (support@farming.cards).

We have printing and mailing services all over the country, ready and able to service a wide variety of orders. They process new orders multiple times a day, keeping your orders on time and organized. As these orders are processed multiple times daily, your order can be processed between 1-3 business days.

From the day you place your order, the marketing pieces will typically arrive on the contact’s doorstep between 5-7 business days. This may vary depending on the day of the week you place your order.

If you want to change your password, simply go to your user Profile within your account and click on the tab “Password”. This tab is in between the “Profile” tab and the “Payment Information” tab. Here, you’ll be asked to enter your old password, and then enter your newly desired password. Still have questions? Chat, call (310-493-0970) or email (support@farming.cards).

Having trouble logging in? Simply go to https://www.farming.cards/login and click “forgot password”. This will send you an email with instructions. If you’re still experiencing login issues, contact our support team by chat, call (310-493-0970) or email (support@farming.cards).


DATA

If you want to use our mapping tool to select your addresses, rather than uploading your own file, you simply select the option “Use A Map To Draw My Area”. You will then be taken to a map where you can either draw a circle, rectangle, or a polygon shape to select your addresses. We recommend using the polygon option because you can be even more selective. If you’re still not sure how to use the mapping tool, contact our support system via chat, phone (310-493-0970) or email (support@farming.cards).

When you enter an address into our system and select the areas you’d like to mail to, we conduct a public record search of those addresses, have them verified through our system, and then apply those addresses to your order.

You can upload your address list after building your postcard template, or you can save address lists to your Profile. We recommend uploading your list to your Profile to make your ordering process even faster and easier, especially if you’re planning on mailing to the same group of people multiple times. To save an address list to your profile, simply go to the “Profile” tab in your account, and then select the “Saved Address List” tab, then select “New Address List”. There is no limit to the number of address lists you can save to your profile, and there is no charge. We require these to be formatted as a .csv file or .xls file. If you’re not sure what those are, contact our support team.

We require the following information: name of mail recipient, address (street number, street name, unit/suite/floor number), city, state, and zip code. If you have other fields in your excel file, don’t worry! All you have to do is identify which columns in your file match each of those criteria. For example, if your contact’s full name is separated into two columns (A and D, for example), you will select from the drop-down menu “A” for first name and “D” for last name. If your contact’s full name is in only one column (F, for example), you will select from the drop-down menu “F” for the full name. If you’re not sure how to upload your address list, contact our support team.

All the addresses you upload via your own list are also verified through our system so you know your pieces are going to the right place.


DESIGN

When you want to upload your own template or a template your graphic designer made for you, you simply select the “Upload My Own Template” option. This will ask you to upload the front of the postcard and the back of the postcard individually. We do our very best to ensure the quality of your design remains intact, but be sure your images are the highest resolution possible. If you’re still not sure how to upload your own template, contact our support team.

The purpose of the templates is to automate and expedite the process of sending direct mail for agents, so if we change little details for every user, this can become a time consuming process. So, depending on the type of change, it may require a small fee. Keep in mind the key to direct mail is not the perfect color or perfect wording -- it’s consistency! As long as you’re getting your marketing materials in front of your contacts every month (or better yet, multiple times a month), the little details don’t matter as much as you’d think.

Yes! Our graphics team is more than happy to help design the perfect piece for your business. For pricing, design consultation, and processing information, contact our support team via chat, phone (310-493-0970), or email (support@farming.cards).


PRICING

We have four simple pricing tiers to make sure agents at every level of experience are able to access our services. We rank them Bronze, Silver, Gold, and Platinum. You are able to upgrade or downgrade to fit your budget.

Bronze allows you to send up to 200 cards in a month, at $0.75 per card, or $150.00/month. If you want to purchase additional cards, and you’re a Bronze subscriber, you are able to purchase additional cards beyond your monthly 200 for the same cost per card, $0.75.

Silver allows you to send up to 500 cards in a month, at $0.60 per card, or $300.00/month. If you want to purchase additional cards, and you’re a Silver subscriber, you are able to purchase additional cards beyond your monthly 500 for the same cost per card, $0.60.

Gold allows you to send up to 1000 cards in a month, at $0.55 per card, or $550/month. If you want to purchase additional cards, and you’re a Gold subscriber, you are able to purchase additional cards beyond your monthly 1000 for the same cost per card, $0.55.

Platinum allows you to send up to 2000 cards in a month, at $0.50 per card, or $1000/month. If you want to purchase additional cards, and you’re a Platinum subscriber, you are able to purchase additional cards beyond your monthly 2000 for the same cost per card, $0.50.

Pay-Per-Card: If you are not ready or able to commit to a monthly subscription with us, we completely understand. With the Pay-Per-Card option, you are able to send any number of cards (1-1,000,000,000!) for just $0.78 per card. No minimums, no commitments, and the same high quality services.

Lead Capture Landing Page Websites: We offer lead capture landing pages to our Gold and Platinum packages at no additional cost. For Gold subscribers, these are templates we fill in with that agent’s contact information, and allow minimal customization. For Platinum subscribers, these are custom built to fit your brand. These landing pages are given custom domain names, which you can put on your postcard mailings. When your contact goes to this domain, they can type in their contact information and their home address to receive a free home evaluation. That lead information is then sent to you via email for you to take advantage of that lead.

Yes, our price per card (which varies depending on the subscription level) includes the printing (two-sided, full color, one-sided gloss, 14pt cardstock), addressing (verification included), postage (first class mail), and mailing of each piece. We encourage you to shop around and compare our pricing structure and quality to other companies. We are confident we are providing the highest quality at the lowest prices.

Each order has a small fee attached to it for $1.50. This small fee helps cover the cost of all our premium technology features (address verification, color printing, credit card processing, etc). We appreciate your business and hope that this small fee doesn’t interfere with your love of our products.


BUSINESS AND ROI STUFF

This is a great, very relevant question as we trek deeper and deeper into the digital world. There are articles published every day full of statistics, figures, charts, and research surrounding the topic of direct mail marketing, and they all say the same message: Direct Mail Works. It has the highest response rate of any marketing tactic (around 3.7% versus 0.2% for email), over 90% of millennials prefer to receive direct mail to hear about new companies/products, and, overall, digital marketing is a very saturated marketplace. If you’re sick of getting spammed with email and scrolling quickly away from ads in your social media feeds, then so is everyone else. Try direct mail, consistently, and watch as your business grows.

The key factor in growing your business with any marketing strategy is consistency. You can’t run a Facebook ad campaign for a month and expect to see significant response. You can’t door knock once a year and expect that everyone in your neighborhood will remember to call you when the time comes for them to sell. Like anything that is worth doing, it takes persistence. Hit your contacts multiple times a year, at least! If you’re really looking for an increase in your sales, hit your farm multiple times a month. Just Listed? Send a postcard. Market update? Send a postcard. Holiday coming up? Send a postcard. Luckily, we have templates for each one of these scenarios, and then some! Consistency is the key to success.

It depends on your budget. Once you figure out your budget, you can figure out how many cards per month you can send, and stick to that plan for at least 6-12 months (consistency is key!). It ultimately doesn’t matter how many homes you’re mailing to, as long as you are contacting them at least once a month.

We have campaigns set up for Farming for your neighborhood, Expired Listings, Holiday cards for friends and family...anything you need! You can send mail to your friends and family to remind them you’re a real estate professional, to your parish, book club, yoga class, little league baseball team parents, hot leads, past clients… the list is unlimited. Like we’ve said, it doesn’t matter who you’re sending to or how many people are in that list, if you’re sending consistently and for at least 6-12 months, you are on the path to success.


MISCELLANEOUS

While our company is focused on the real estate industry and building up those businesses, we understand our services can apply to a wide variety of industries. We’ve assisted customers from industrial cleaning companies to political campaigns to dentists, so if you’re interested in marketing your company through our site, we would be happy to help. Contact our support team to see what we can do for your company, via chat, phone (310-493-0970) or email (support@farming.cards).

We are more than happy to help your brokerage! We have several services to benefit your brokerage. To see this list of services and to contact our support team about accessing these services, follow this link .