FAQ on Farming Cards

Frequently Asked Questions


What does Farming.cards offer?

Farming offers an easy to use interface for Real Estate Agents to send postcard campaigns to neighborhoods they operate in. We automatically pull images of your listing & categorize and choose the best ones using AI. We then offer the ability to send your campaign to a custom list you upload, EDDM mail routes or use our Smart Targeting feature that algorithmically pulls addresses that have the highest likelihood of converting from your mail campaign.


How do I generate my postcard design?
Go to our campaign creator and you’ll begin at Step 1: General Information. Simply input whether your property is Just Listed or Just Sold, the property address, upload your Agent headshot, and include the Agent Name, phone number, e-mail, DRE#, select your brokerage, include your website, and then click the Generate Design button to watch your beautiful postcard get designed in seconds.
How does the postcard design generator work?
By simply inputting the property address and choosing whether it is just listed or just sold, our software will automatically pull images of your listing. We then apply AI on top of those images to make sure we are choosing the highest quality images and inputting them correctly into our variety of templates. We offer the ability to change individual photos once the design is generated.
How do I select a template?
After entering your general information, you will be taken to the postcard design step which includes a carousel of templates at the top. Select your template of choice to see it loaded with your property details and contact information
Can I upload my own images?
You cannot upload your own images, but you can select any image you’d like that’s tied to the public MLS listing.
How do I make minor edits to my postcard design?
Once you select your template, you will be able to replace the images and modify certain text by clicking on them. For certain postcard templates, you will also be able to modify the main colors.


What is Smart Targeting?

Our smart targeting system is a way for you to send postcards to prospects in your farm that have the highest likelihood of selling their existing home or buying a new home. Using artificial intelligence across multiple data sources, we are able to identify prospects in your area that are more likely to become your client & we automatically pull addresses in the neighborhood of your listing.

Can I upload my own address list?
We support custom address lists. Please follow our csv template guide here to ensure a correct upload. The guide is also downloadable when you select the mailing list source to be your own uploaded list.
Do you support EDDM?

Yes we do! If you prefer not to use Smart Targeting or a custom mailing list upload, select EDDM as the mailing list source and we will mail to the USPS carrier route that the property address is in. On average, this is about 500 homes.

Who are the mailers addressed to?
For uploaded mailing lists, we will use the provided name in each row. For EDDM, the recipient will be “Resident.” For Smart Targeting, we will use the names of the residents when we have data available, and “Resident” otherwise.


What is included in the price?
Our postcard prices include printing, QA, mailing, and intelligent mail tracking. We don’t have any hidden fees. If you choose to use our Smart Targeting service, there will be $0.07 per address fee.
Do you offer a bulk discount for higher volumes?
Yes, we offer aggressive rates for high volume customers. Please contact sales if you currently send more than 5,000 postcards per calendar month
Can I cancel a mailing after it has been submitted?
Unfortunately all orders are final once submitted as they are sent directly to our printers.


How long does it take to deliver my mail?
We use USPS first-class postage which usually takes 4-8 days from submission to be delivered.
How do I track my order?
Once you place your order, we email you a custom tracking link for your postcard campaign. Refer to this link to see the status of your campaign and other details.
What card stock do you use?
Our postcards are industry standard, high-quality 100#-120# Cover, 255-325 GSM, Full Bleed 1 Side UV Gloss, 10% PCW Product & FSC Certified.
What are these smudges on my postcards?
This is an industry-wide issue that our Production team has done extensive research on. We've found that the USPS's high speed sorting machines are what typically cause these scuff marks. If postcards get exposed to the belts for a millisecond longer than they're supposed to, they're at the risk of getting abrasions. This is not an isolated incident for our printer or for our mailers. Here are a few articles that further explain the issue.
What are your mailing postage class options?
For non-EDDM options, we offer first-class postage to ensure timely delivery